Croncast Listener Survey Results

Well, we've shared with you, and now you've shared with us. Below is the survey data that over 200 of you filled out during the past year. I thought you guys might like to see what other listeners think of the show (good and bad), spend online, how much loot they make, if they have or don't have kids and a ton of other stuff.

Thanks for sharing!

Update: Likes and Dislikes have been moved to their own post.

Demographics
What is your age?
	Answer	Responses	Ratio
	<12	1	1%
	18-24	8	4%
	25-34	90	42%
	35-44	83	39%
	45-54	22	10%
	55-64	9	4%
Totals		213	100%
What is your gender?
	Answer	Responses	Ratio
	Male	118	55%
	Female	95	45%
Totals		213	100%
What is the highest level of education you have achieved?
	Answer	Responses	Ratio
	Less than high school graduate	3	1%
	Graduated high school or received equivalent degree (e.g., GED)	9	4%
	Attended college but did not graduate	40	19%
	Graduated from 2-year college	23	11%
	Graduated from 4-year college	79	37%
	Masters Degree	44	21%
	Doctoral Degree	10	5%
	Other Professional Degree (MD, LLB, etc)	5	2%
Totals		213	100%
Please indicate which best describes the total combined income before taxes of all members of your household.
	Answer	Responses	Ratio
	Under $5,000	5	3%
	$10,000 - $19,999	5	3%
	$20,000 - $29,999	12	6%
	$30,000 - $39,999	15	7%
	$40,000 - $49,999	12	6%
	$50,000 - $59,999	25	12%
	$60,000 - $74,999	20	10%
	$75,000 - $99,999	32	16%
	$100,000 - $149,999	53	26%
	$150,000 - $199,999	16	8%
	$200,000 or over	9	4%
Totals		204	100%
What is your employment status?
	Answer	Responses	Ratio
	Full-time (35 hours or more)	156	73%
	Part-time (less than 35 hours)	16	8%
	Student	12	6%
	Retired	5	2%
	Temporarily unemployed	1	1%
	Homemaker	19	9%
	Other	4	2%
Totals		213	100%
What is your current marital status?
	Answer	Responses	Ratio
	Married	146	70%
	Single, never married	45	21%
	Divorced or Separated	18	9%
	Widowed	1	1%
Totals		210	100%
Counting yourself, how many people are currently living in your household?
	Answer	Responses	Ratio
	1	24	11%
	2	67	32%
	3	39	19%
	4	54	26%
	5	20	10%
	6	3	1%
	7	1	1%
	8	2	1%
Totals		210	100%
How many children under the age of 18 are currently living in your household?
	Answer	Responses	Ratio
	None	103	49%
	One	38	18%
	Two	48	23%
	Three	15	7%
	Four	3	1%
	Five	1	1%
	More than Five	1	1%
Totals		209	100%
Which of the following best describes your primary place of residence?
	Answer	Responses	Ratio
	I rent the apartment/co-op/condo where I live	35	17%
	I rent the house in which I live	21	10%
	I own the co-op/condominium where I live	6	3%
	I own the house in which I live	137	65%
	Other	11	5%
Totals		210	100%
What language is spoken most often in your household?
	Answer	Responses	Ratio
	English	203	95%
	Spanish	1	1%
	German	2	1%
	Norwegian	1	1%
	Other, Please Specify	7	3%
Totals		214	100%

Purchasing
Have you shopped online in the past 30 days?
	Answer	Responses	Ratio
	Yes	194	92%
	No	16	8%
Totals		210	100%
How much did you personally spend on internet order items in the last 12 months?
	Answer	Responses	Ratio
	Nothing	4	2%
	$1-$49	8	4%
	$50-$99	13	6%
	$100-$199	23	11%
	$200-$499	52	25%
	$500-$799	35	17%
	$800+	76	36%
Totals		211	100%
How often did you attend the movies in the last 90 days (3 months)?
	Answer	Responses	Ratio
	Once a week or more	3	1%
	2-3 times a month	21	10%
	Once a month	50	24%
	Less than once a month	71	34%
	I did not attend the movies in the last 90 days	66	31%
Totals		211	100%
When did your household last purchase or lease a vehicle?
	Answer	Responses	Ratio
	In the past 12 months	57	27%
	1-2 years ago	52	25%
	3-4 years ago	54	26%
	5 or more years ago	35	17%
	My household does not own or lease a vehicle	11	5%
Totals		209	100%
How many credit/debit cards do you own?
	Answer	Responses	Ratio
	None	9	4%
	1	25	12%
	2	62	30%
	3	42	21%
	4	38	19%
	5	11	5%
	6 or more	17	8%
Totals		204	100%
How much did you spend for computer software for home use in the past 12 months?
	Answer	Responses	Ratio
	Nothing	37	18%
	$1 - $99	49	24%
	$100 - $199	37	18%
	$200 - $299	38	19%
	$300 - $499	18	9%
	$500 or more	25	12%
Totals		204	100%

Careers
How large is the organization in which you work?
	Answer	Responses	Ratio
	Less than 20 employees	28	18%
	20 to 99 employees	24	16%
	100 to 999 employees	40	26%
	1,000+ employees	60	39%
	I don't know	2	1%
Totals		154	100%
In which industry does your company primarily operate?
	Answer	Responses	Ratio
	Arts/Entertainment/Recreation	6	4%
	Banking/Finance/Insurance	12	8%
	Business Services	4	3%
	Computer Hardware	4	3%
	Education	18	12%
	Government/Military/Defense	14	9%
	Internet	11	7%
	IT - Systems Integration	13	9%
	Manufacturing	8	5%
	Media	4	3%
	Medical/Healthcare	14	9%
	Professional, Scientific, & Technical Services	7	5%
	Real Estate	4	3%
	Retail/Distribution/Import/Export	3	2%
	Telecommunications	2	1%
	Other, Please Specify	29	19%
Totals		153	100%
What is your job title?
	Answer	Responses	Ratio
	Chairman/CEO/COO/Partner/President/Owner/Principal	11	7%
	EVP/General Manager	1	1%
	Vice President	5	3%
	Director	8	5%
	Manager	38	25%
	Staff - non management employee	90	59%
Totals		153	100%
With which of the following job functions are you primarily involved?
	Answer	Responses	Ratio
	Arts/Creative/Design	6	3%
	Business Development/Strategic Planning	7	4%
	Consulting	11	6%
	Customer Service	8	4%
	Education/Teaching	11	6%
	Engineering	1	1%
	Executive	4	2%
	Finance	7	4%
	Healthcare Provider	4	2%
	Human Resources	4	2%
	IT Services	27	15%
	Legal Services	2	1%
	Production/Operations	19	11%
	Research	5	3%
	Sales/Marketing	6	3%
	Software Development	2	1%
	Technology Support/Help Desk	6	3%
	Other, Please Specify	51	28%
Totals		181	100%

Listening Habits
Do you subscribe to the RSS feed for this show?
	Answer	Responses	Ratio
	Yes	188	83%
	No, I listen to or watch this show without subscribing	39	17%
Totals		227	100%
How many episodes of this online show have you listened to or watched?
	Answer	Responses	Ratio
	None (I just saw this link to the survey on the site)	1	0%
	2-3	1	0%
	4-5	3	1%
	6 or more	223	98%
Totals		228	100%
How often do you listen to or watch this show?
	Answer	Responses	Ratio
	I always listen to/watch each new episode	211	94%
	I sometimes listen to/watch each new episode	11	5%
	I rarely listen to/watch each new episode	2	1%
Totals		224	100%
About how much of each show episode do you generally listen to or watch?
	Answer	Responses	Ratio
	I always listen to/watch the entire episode	215	96%
	Usually at least 75%	10	4%
Totals		225	100%
On average, how many times do you listen to or watch each episode?
	Answer	Responses	Ratio
	One time	210	93%
	Two times	13	6%
	Three times	2	1%
Totals		225	100%
How do you most often listen to this podcast?
	Answer	Responses	Ratio
	On my computer	60	29%
	On my MP3, iPod or other portable player	141	68%
	On my cell phone	2	1%
	Other, Please Specify	3	2%
Totals		206	100%
How do you most often listen to or watch this podcast?
	Answer	Responses	Ratio
	On an iPod, MP3 player or other portable device with NO Internet capabilites	17	90%
	On an iPhone, PSP, cell phone, or other portable device with Internet capabilities while NOT connected to the Internet	1	5%
	Other, Please Specify	1	5%
Totals		19	100%

Satisfaction
Subject	Importance	Satisfaction	Gap
Audio Quality	8.22	9.53	-1.31
Video Quality	3.29	5.43	-2.14
Overall Quality	8.66	9.38	-0.72
Content	9.05	9.10	-0.05
Host(s)	9.32	9.52	-0.20
Reliability (new episodes available when promised)	7.77	9.04	-1.27
Length of episodes	7.07	8.82	-1.75
Frequency of new episodes	7.78	9.02	-1.24
Placement of ads or sponsorships in podcast	4.44	8.25	-3.81
Website design	5.40	7.86	-2.46
Website content	5.77	8.00	-2.23
Overall Satisfaction		9.31

Tags: Croncast Survey Kris Smith Betsy Smith Advertise Cronast Demographics